New Balance

New Balance is an international company that designs, develops and manufactures athletic shoes, apparel and accessories. Founded in 1906 as the New Balance Arch Support Company, the company is headquartered in Boston, Massachusetts.

New Balance is known for its focus on the comfort, fit and durability of its products, and its sneakers are popular with athletes and everyday wearers alike. With a strong focus on domestic manufacturing, the company operates five factories in the United States and additional factories in the UK and Asia.

In addition to manufacturing athletic footwear and apparel, New Balance has also expanded into lifestyle footwear, collaborating with various designers and brands such as J.Crew, Stussy and Kith. The company is also known for its sustainability initiatives, such as B. using recycled materials in its products and reducing its carbon emissions.